The Cancellation Management feature in the Easy Subscriptions Shopify app helps reduce subscription churn by offering customers alternative actions before they cancel. Instead of losing subscribers, merchants can use this retention strategy to offer discounts, pause options, or update shipping details—ultimately improving the subscription lifecycle and boosting customer satisfaction.
- Access the Easy Subscriptions App:
- Log in to your Shopify dashboard.
- Click on Apps and search for Easy Subscriptions.
- Open the app from the search results.
- Navigate to Settings:
- Go to Settings in the app menu.
- Select Cancellation Management.
- Select Cancellation Flow Type:
- Cancel Immediately: No retention steps.
- Customer Retention Flow: Offers alternatives before canceling.
- Provide Cancellation Instructions: Guided cancellation steps.
- Set Up Customer Retention Flow:
- Enable pause subscription option.
- Define cancellation reasons like “Too Expensive” or “Moving”.
- Assign retention actions (e.g., offer a discount, allow address update).
- Configure Action Messages:
- Discount: “We don’t want to see you go! Enjoy 5% off.”
- Pause: “Prefer to pause instead of canceling?”
- Address Change: “Need to update your address?”
- Save Your Changes:
- Click Save to finalize your cancellation flow settings.
- Flow Type: Customer Retention Flow
- Reasons & Actions:
- Too Expensive → Offer 5% Discount
- Change Shipping Address → Allow Address Update
- Need a Break → Pause Subscription
- Helps prevent cancellations
- Improves subscription retention
- Enhances the customer subscription experience
- Reduces subscription churn
- Strengthens your Shopify subscription business
