Introduction #
A Subscription Sequence Discount allows merchants to apply different discounts to each recurring subscription order.
This feature supports structured discounting based on order sequence and delivery frequency, improving long-term subscription engagement.
Merchants can configure discounts for each renewal cycle, such as higher discounts on early orders or gradual incentives over time.
Why It Matters #
Sequence Discounts help manage subscription pricing strategically.
They allow merchants to:
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Encourage long-term subscription retention
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Apply controlled discounts across recurring orders
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Align discounts with delivery frequency and business margins
This approach supports predictable revenue while offering value to subscribers.
How to Create a Subscription Sequence Discount #
Step 1: Access the Easy Subscription App #
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Log in to the Shopify admin dashboard
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Navigate to Apps from the left menu
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Click Easy Subscription App
Step 2: Open Subscription Plans #
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From the Easy Subscription App dashboard
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Select Subscription Plan from the left-side menu
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Click Create Plan in the top-right corner
Step 3: Configure Plan Details #
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Enter the Plan Title
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Enter the Plan Name
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Use Browse Product to select the required product
Step 4: Enable Sequence Discount #
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Locate Offer Sequence Discount
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Enable the option
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Select one discount type:
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Flat rate
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Percentage off
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Amount off
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Step 5: Set Frequency and Discounts #
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Define the subscription delivery frequency
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Set order intervals
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Assign specific discount values for each order sequence
Each renewal order can have a different discount value.
Step 6: Save the Plan #
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Click Save in the top-right corner
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The Subscription Sequence Discount will be activated
Best Practice #
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Use higher discounts for early orders to improve retention
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Keep later-order discounts sustainable for long-term margins
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Align discount intervals with delivery frequency
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Review sequence discounts regularly for performance
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For assistance with setup or configuration, contact support@easysubscription.io.
